How can SEO help your business?


Indranil Roy
Published on 06-09-2022

Every day, around 20 million queries are being typed and accessed on the prominent search engines in the world. Yes! We have many questions in our daily life for which we generally use the search engines like Google, BING, Yahoo, etc.

While searching for anything, we get the results that match our queries. But how do the search engines understand what would be ideal regarding the search queries in the search box? Here comes the Search Engine Optimization, SEO!

Computer technology works based on codes and written commands given to the applications. This way, a search engine like Google looks for the perfect matches with the words used in any query and displays the results on your screen!

For instance, on a fine morning, you have searched for ‘Best Seafood Near Me’ in Google, and the matched results appear in your browser. At this point, the search engine looks for the websites with the word ‘Seafood’ located near you, and the results are shown to you.

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So, how can SEO help your business?
1. Organic search is the key source of web traffic
If your website is ranked on the 1st page of the search engine, it will bring more people to your website without spending a single penny! Your target audience will automatically be driven to your web pages; what else do you want?
2. SEO builds brand image and credibility
When an individual finds your website in a good SERP (search engine result page) position, they will perceive your brand or product well. Trustworthiness is the basis of any business growth, and SEO would be our ideal companion.
3. SEO helps with business conversions
With a better SEO component, if your website gets a better SERP status, many people will spontaneously visit your website regularly, which will help you in business conversions too.
4. SEO is always budget-friendly
Unlike paid promotions and marketing activities, SEO is comparatively cheaper to conduct. It would help if you had comprehensive research on the keywords and search trends to manage the SEO works.
5. Good SEO helps in Public Relations
Public relations or PR is essential in today’s marketplace, and SEO will help you make a good customer engagement too! Whenever an individual finds your website on the 1st page of the search engine, it will create a good image for your organization, and inevitably they will be attracted to your products or services.
6. SEO brings new business opportunities
With more people finding your website on top of the search engine, your business will benefit from growing new business opportunities.
7. SEO helps in paid Ad Campaigns
If your website has the correct combinations of keywords or key phrases, then the target audience will not only arrive on your website, but they will spend more time on your website to have better user engagement at a stretch.
8. SEO improves user engagement
If your website has the correct combinations of keywords or key phrases, then the target audience will not only arrive on your website, but they will spend more time on your website to have better user engagement at a stretch.

So, when would you start using SEO as your business component to get more business leads and engagements? We at have an integrated team of SEO and Content Management experts to help you with the search engine optimization components at an affordable price.

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As a long-term Northerner (since 2001), Biswanath possesses over 26 years of combined national and international experience in working with various SMEs, Indigenous organizations, First Nation Bands, Community Governments, and Territorial Governments. Biswanath has recently been appointed as the Financial and Strategic Advisor for Dene Nation. Biswanath has direct working experience with various departments and agencies of the Government of the Northwest Territories and Nunavut. He served the Nunavut Housing Corporation for three years and participated as a member with the Interdepartmental Capital Planning Committee (ICPC) of the Government of Nunavut. He has served as the Director for Business Development for the Northwest Territories Business Development and Investment Corporation for a few years and worked with various manufacturers and businesses of various communities across the territory.

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Alumni of St. Xavier’s College, and he has done his Masters in International Business and Management from Sheffield Hallam University. After completing his education, his stint with Connectiva Systems Inc. as a Branding and Marketing Communication professional gave him the exposure and understanding of representing the brand in international markets at various conferences and tradeshows held worldwide.

His passion to learn and adapt to new ideas couple with his commendable ability to handle challenging projects makes him a true professional, who can seamlessly work with multi-dimensional teams across multiple functions. He has a hands-on approach to logistically challenging tasks; ideally suitable for roles that involve organizing and managing events, marketing, and promotional activities. He is well networked with individuals from a broad range of professional backgrounds.

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