Hay River & Area Métis Local #51
Services:
- Research and Content Generation
- Information Architecture and Sitemap
- Website Development
- Search Engine Optimization
- Creative Designs
- Website Maintenance


About the company
Hay River & Area Métis Local #51 represents and advocates for the Métis community in Hay River, Northwest Territories. The council is crucial in preserving Métis heritage, supporting governance initiatives, and advancing Indigenous rights.
They required a well-structured and visually compelling website to serve as an information hub for governance, land claims, and community programs.
They required a well-structured and visually compelling website to serve as an information hub for governance, land claims, and community programs.
Services:
- Research and Content Generation – Developing relevant, accurate, and engaging content to effectively communicate Hay River & Area Métis Local #51’s mission and initiatives
- Information Architecture and Sitemap – Creating and organizing content for easy navigation and an intuitive user experience.
- Website Development – Designing a fully responsive and dynamic website to showcase their work and engage visitors.
- Search Engine Optimization (SEO) – Implementing SEO strategies to improve search visibility and reach the right audience.
- Creative Designs – Crafting an aesthetic that blends professionalism with Métis cultural elements.
- Website Maintenance – Providing ongoing support to ensure a secure, up-to-date, and smoothly functioning website.
PHASE 1
Prototyping
Before approaching GTM Canada, the Hay River & Area Métis Local #51 faced challenges with its digital presence. They needed a website communicating its governance initiatives, historical background, and community programs while ensuring easy access to essential resources.
Our primary focus was to create a platform that reflects their identity, values, and impact. The goal was to develop a site that not only provided information but also fostered engagement with the community
We aimed for a seamless and structured content experience that would allow users to explore Hay River & Area Métis Local #51’s work beyond static pages.




PHASE 2
Information Architecture & Style
A significant part of the website’s redevelopment was ensuring users could quickly find the needed information. We designed a sitemap that logically organized governance resources, historical archives, community initiatives, and news updates.
Additionally, we implemented SEO strategies to optimize the website for search engines. By researching relevant search queries, structuring content effectively, and continuously monitoring performance, we improved the site’s visibility, helping more people discover their work.
PHASE 3
Website Development & SEO
Hay River & Area Métis Local #51’s work spans crucial governance matters, making it essential for their website to be both visually appealing and highly functional. We developed a responsive WordPress website that adapts seamlessly to different devices, ensuring accessibility for all users.
Additionally, we implemented SEO strategies to optimize the website for search engines. By researching relevant search queries, structuring content effectively, and continuously monitoring performance, we improved the site’s visibility, helping more people discover their work.




PHASE 4
Ongoing Maintenance & Support
A website is never a one-time project—it evolves with the organization. Our partnership with Hay River & Area Métis Local #51 extends beyond development as we provide regular updates, security checks, and content support.
This ensures the website remains current, secure, and fully operational as its initiatives expand with continuous 1st-page search engine rankings.
PHASE 5
PHASE 5: Bringing It All Together
The new Hay River & Area Métis Local #51 website is essential for governance, community engagement, and historic preservation. Visitors can now easily access governance information, explore Métis history, stay updated on community programs, and connect with their initiatives.
With a modern yet culturally authentic design, strategic SEO implementation, and seamless functionality, the website successfully reflects HRMGC’s mission and is a reliable resource for its community.

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