Noksana Mushing

Services:

  • WEB DESIGN
  • CONTENT ARCHITECHTURE
  • ADVERTISING
  • SEARCH ENGINE OPTIMISATION

About the company

Noksana Mushing is a Dog-Sled and Snowmobile Tour organization from Tuktoyaktuk, Inuvik Region, NWT, Canada.

Services:

  • Improve overall aesthetic and user experience and make the website more engaging
  • Improve site architecture and navigation to enable easier browsing and a more frictionless experience
  • Build on SEO foundations to increase search engine traffic and drive future growth
  • Implement a fully responsive solution backed by WordPress CMS
  • Print advertisements for magazines
PHASE 1

Prototyping

A few years before contacting us, Noksana Mushing had started their business operations in the snowed landscape of the North. They had a website then, but it could have been more responsive and effective! The target audience of these thrilling snow tours could not be helped to complete any booking or get updated information as they go!

 

Their site needed to reflect who they are, what they do, and the fantastic snow experience they offer their guests. They needed a complete website redesign. The big focus for this project was to create a more multifaceted approach to their offering, helping visitors explore their work through a more storytelling style using initiatives and impact rather than straight-up services. Our goal was to provide a more profound content experience and better overall structure to help that content get discovered.

PHASE 2

Style

A large part of Noksana Mushing’s new design was updating the look and feel of their content for a more modern and professional aesthetic. This included utilizing dark and white space for a striking contrast and vivid accents to lead the eye to navigation, essential information, and conversion points of their bookings.

PHASE 3

SEO

Noksana Mushing’s core travel services originate in the competitive marketplace of the North. Due to the challenging winter in the region, they get only a few months to operate, resulting in extensive competition among the entities.

We had to work in-depth on the search queries related to the tours and locations that Noksana Mushing is covering. Along with continuous updates and analytical support, the website gets higher rankings in the search engines, with the desired web traffic conversion.

PHASE 4

PRINT ADVERTISEMENT

Noksana Mushing’s Dog-Sled and Snowmobile tours are one of the most popular events in the summer time of the North these days. To enhance the reach to the target audience, we designed in-flight advertisements for their tours. The advertisement was featured in all the leading airlines in the targeted locations of the entity.

PHASE 5

Bringing it All Together

The new Noksana Mushing website captures the target audience’s magnetism and their tours’ lifetime snowed experience! Visitors can view the details of the times, as well as the availability of the tours, price packages, and convenience of the winter garments.

Meanwhile, visitors can discover upcoming events, and the new WordPress CMS is highly flexible for their team to add and edit content as their needs grow and they’re already seeing a strong conversion rate. The project was so successful as per the requests of Noksana, and we hope to work with Noksana Mushing’s team providing IT and Creative Services in the coming days.

View Finished Site

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We are a Northern Canada based marketing and communication Organization delivering innovative, effective, efficient and customized services in Marketing, and Communications combined with IT Services and Support. 

© COPYRIGHT 2023. All Rights Reserved.

EPR Yellowknife Building 4910 – 50th Street, 2nd Floor
Yellowknife, NT X1A 3X8

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Areas of Expertise include:

  • Audits & Reviews
  • Training
  • System Analysis
  • Internal Control Development
  • Controllership Functions
  • Procedures Manual Development
  • Business Process Re-engineering
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ISAIAH MUTANDIWA,

Director Consulting
A highly organized, detail oriented and dependable professional who has the ability to apply his accounting knowledge and experience to a diverse range of financial aspects. Hard working, dedicated and ambitious possessing strong knowledge of Accounting concepts. Confident and capable of playing a strategic role in any business.

Areas of Expertise include:

  • Reporting to manager on day to day F&A activity for GL, AP and AR.
  • Posing of entries on Sage 50, Quick Books and preparation of Case Ware template.
  • Being trained on financial decision and implication thereafter.
  • Keeping a check point on fraudulent activities pertaining to financial aspects.
  • Liaising with Internal and External Auditor.
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INDRANIL CHATTERJEE

Staff Accountant
Debdatta worked with Genpact India handling process work of General Electric for the last ten years in operational development. Coordination between inventory, finance, sales and purchase. She has also been working towards cash and Bank reconciliation for Power and Water wing for General electric. Countries she worked with are United States, Laps, eastern and western Europe and some parts of Russia.

Areas of Expertise include:

  • Inventory Management
  • Order to Cash
  • Procure to Pay
  • Reconciliation
  • Reporting
  • MIS Reporting
Debdatta

DEBDATTA MAJUMDER

Assistant Controller

Avijit Dey is a commerce graduate by profession, he is associated with EPR Yellowknife since 2018. Prior to that he has 5 years’ experience in the field of Accounting and Taxation. During his tenure, he has hands-on approach knowledge and expertise in various Accounting Software- Sage 50 and QuickBooks as well as knowledge Accounting Finalization Software- CaseWare and Keystone.

Areas of Expertise include:

  • Accounting in Sage 50 Accounting
  • CaseWare and Keystone Template building
  • Practice software implementation
  • Advance Excel work
  • MIS Report Preparation
  • Team management

AVIJIT DEY

Group Controller

With a master degree in Commerce (Accountancy) from Calcutta University and also 19+ years of post-qualification experience, Paulami believes in approaching professional commitments with utmost sincerity and dedication to ensure optimum and qualitative results.

Areas of Expertise include:

  • Professional research and writing
  • Project research and execution
  • Scientific editing
  • Office administration
  • Event management
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PAULAMI GUPTA

Manager Consulting

Surajit Batabyal is a commerce graduate with experience in Indian Accounting works and related fields for over decade. He is associated with EPR since 2018. During his tenure he is experienced in Admin related activities, internal accounting works, work in CCH implementation and application in respective fields.

Areas of Expertise include:

  • Works in CCH admin and application fields.
  • Leave & Lieu time matters of the team members with reporting to higher authority.
  • Internal Admin & Accounting works in Company’s panel and in papers also.
  • Excel work as directed by the authority.
  • Frequent co-ordination with team members for CCH & Office Admin activities.
Surajit

SURAJIT BATABYAL

Admin Assistant

An Engineer in Computer Science, he is an advanced level Web Page, UI Designer/ Front End Developer, with specialization in creating web designs for responsive websites, with expertise in front end development, search engine optimization (SEO), social media optimization (SMO), backlink building, and email marketing.

Areas of Expertise include:

  • UI Design
  • Responsive Website Designing
  • PSD to HTML5 & CSS3 Coding
  • Bootstrap Framework
  • Search Engine Optimization (SEO)
  • Social Media Optimization (SMO)
  • Backlink Building
  • Email Marketing
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QAZI AHMED MUDDASSIR

Software Engineer

Visual communication professional with almost a decade’s experience of developing visual identity for various clients from around the world, Peter R Gomes started early as a designer for his college. From there he went on to win the India Fest that helped him stabilise his craft as a creative professional.

Whilst working with Major National and international brands, developing their visual identity and visual marketing strategy, he has also been teaching Communication Design to students from all around world. Has been a guest faculty with major design institutes, worked with various agencies and is responsible for the visual identity for many corporate firms, non-profit organisations and government agencies as well. He has made valuable contribution in the visual marketing sector and the design education sector that has travelled beyond borders.

Areas of Expertise include:

  • Graphic Design
  • Design Thinking
  • Design Strategy
  • Digital Marketing
  • Content Management
  • Product Design
  • Motion Media Design
  • Design Educational Practices
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Emmanuel Vishal Rozario

Manager, Creative Services

After completing his education in Computer Science, he embarked on his career in 2002, as an Information Technology professional. His varied and vast experiences of working on evolving technologies make him a thorough professional with hands-on expertise in addressing even the minutest change that makes a huge impact in the domain.

With in-depth knowledge of MCSA-Server, MCSA-Messaging, CCNA, he is currently pursuing an advanced course in Digital Marketing to stay relevant with the changing demands in the field.

Areas of Expertise include:

  • IT Infrastructure Management
  • Network security and Firewall
  • Vendor Management
  • IT Operations
  • Windows Server
  • Infrastructure Planning and Design
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PARTHA CHAKRABARTY

Director IT Infrastructure

As a long-term Northerner (since 2001), Biswanath possesses over 26 years of combined national and international experience in working with various SMEs, Indigenous organizations, First Nation Bands, Community Governments, and Territorial Governments. Biswanath has recently been appointed as the Financial and Strategic Advisor for Dene Nation. Biswanath has direct working experience with various departments and agencies of the Government of the Northwest Territories and Nunavut. He served the Nunavut Housing Corporation for three years and participated as a member with the Interdepartmental Capital Planning Committee (ICPC) of the Government of Nunavut. He has served as the Director for Business Development for the Northwest Territories Business Development and Investment Corporation for a few years and worked with various manufacturers and businesses of various communities across the territory.

Biswanath currently serves as the Vice-Chair of the Board of CPA Association of NWT/Nunavut. He also serves as the Chair Person of the Practice Review Committee of the CPA Association of Northwest Territories/Nunavut.

Areas of Expertise include:

  • Audits, reviews and compilations
  • Internal control
  • Policies and procedures development
  • Taxation – corporate, personal and GST
  • Financial planning – business plans, projections, feasibility study, recovery and restructuring plans
  • Strategic planning and performance management
  • Program reviews
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BISWANATH CHAKRABARTY

FCGA (CANADA), MBA (MBS, UK), CPA (CO, USA)
President

GTM CANADA

Contact us

The staff at GTM Canada is here to help. If you require more information or have a comment or suggestion, please contact us and we will be pleased to assist you.
Alumni of St. Xavier’s College, and he has done his Masters in International Business and Management from Sheffield Hallam University. After completing his education, his stint with Connectiva Systems Inc. as a Branding and Marketing Communication professional gave him the exposure and understanding of representing the brand in international markets at various conferences and tradeshows held worldwide.

His passion to learn and adapt to new ideas couple with his commendable ability to handle challenging projects makes him a true professional, who can seamlessly work with multi-dimensional teams across multiple functions. He has a hands-on approach to logistically challenging tasks; ideally suitable for roles that involve organizing and managing events, marketing, and promotional activities. He is well networked with individuals from a broad range of professional backgrounds.

Areas of Expertise include:

  • Business Development
  • Corporate Communications
  • Event Planning
  • Marketing & Public Relations
  • Branding & Identity
  • Pre-sales
  • Advertising
  • Business Strategy
  • Marketing Strategy
  • Logistics Management
  • Market Research
  • Customer Relationship Management (CRM)
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SOUPARNO MITRA

Management Consulting Advisor

A dynamic accounting professional with more than a decade of experience in various organizations including multinational Firms (Big Four Firms). He is a Chartered Accountant having exposure in Accounting, Auditing, Taxation, Corporate management. He is expert in Accounting, Business Plan preparation and Setting up of new business process, etc.

He is an Independent leader to execute any Policy adopted by Top management. He has expert knowledge in service delivery model and its successful implementation.

Areas of Expertise include:

  • Accounting in Sage 50
  • CaseWare Template building
  • Budgeting and Variance Analysis
  • Team Building and Project Management
  • Manual and Policy writing
  • Business Plan Preparation
  • Financial data Analysis
  • Business Process Development and Implementation

RANAJIT BATABYAL

Director Operations